PPC (Pay-Per-click) can be the best way for a new web site to gain traffic immediately while SEO work is being done over time. PPC is an auction process that allows advertisers to bid on relevant keyword phrases that users search for.
Key PPC objectives:
1) Keyword Research
- Our tools will allow us to research your competitors and find the keywords that have work for them as the most profitable keywords. This allows your competitors to spend the money first to find what keywords convert to sales.
2) PPC Ads
- An effective ad that generates a high CTR (Click-Through-Rate), but repels “tire-clickers” is very important for ROI. We will use research tools that tracks all competitor ads ever used in their PPC campaigns to see what has worked for them and more importantly what hasn’t worked so we do not repeat the same mistakes.
- Google Analytics (GA) allows you the ability to track how visitors interact with your website. GA also collects visitor information that can used to create a customer profile and help us market to your target customers. GA experts will daily track clicks & conversions and optimize your PPC campaigns accordingly.