Keyword Research

Posted by Jeff on March 13, 2011 under SEO Services | Be the First to Comment

Keyword Research

More than any other factor, the content of your website will determine how much business you do online. Search problems on your website lower your revenue. It is critical that your marketing message is both clear to the search engines and compels visitors to take action.

Step One:

Keyword Search

Discover how your customers are looking for you.

We need to select the keywords that will bring the most qualified visitors to your site. While some keywords are intuitive, we have advanced tools that tell us what people search for to find your products based on the keywords competitor sites are targeting.

Step Two:

Keyword Effectiveness

8 Ways to Maximize the Keywords on Your Website

Keyword-rich and key phrase-rich text communicates to the search engines that you are an authority on these terms. In most cases it is not necessary to rewrite your site but only to improve it by enhancing the impact of your marketing message. We will consult on adding the keywords where they fit into the grammar and style of your website. For example, if you sell anti-virus software you would automatically assume you should optimize your site for the keyword phrase antivirus software which has 18,100 monthly search on Google. If you do a search for antivirus software you will see this is exactly what 45.4 million sites have done. However, what if I were to tell you the number of monthly searches for the keyword phrase antivirus soft – the abbreviated word for software – is 27,100. You would want to optimize your anti-virus software site more for that keyword phrase and access 50% more traffic, right? Well if you do a search for antivirus soft you will see there are only 3.5 million sites listed. So actually the keyword phrase that gets more searches has a fraction of the search results and therefore easier for your website to get a much higher listing for.

We will check & advise you on these 8 things to increase the effectiveness of keywords on your site:

1. Body Content—Sometimes called “visible text”, the body of your website is probably made up of paragraphs that talk to your site visitors. This is a very powerful place to include proper key phrases.

2. Title—The page title (sometimes called a “Title Tag”) is a line of text summarizing what each web page in your site is about. It is the text that is displayed at the top of your browser when you visit any site or when you create a bookmark.

3. Headings—Headings are different than title tags in that they are visible while title tags are not. Headings normally show up large and bold at the top of your website. These are indicators of what the page is about and should be part of your site structure.

4. Internal Linking Structure—If done properly, including key phrases in your site’s internal navigation is very helpful to the search engines.

5. Website address—We will evaluate how your website uses web addresses and determine if a change should be made. For example, some database-driven sites use a “?” followed by a long string of characters, like this: www.site.com/data.php?index=383890kj&a=78bq2

This style of URL is not readable by some search engines and should be rewritten.

6. Proper HTML and XHTML —We will run a scan of the HTML (the behind-the-scenes code that creates your website) to check for improperly formed code, links, and other oversights that could hurt your position with the search engines. Your website should also comply with the W3C standards.

7. Ecommerce—If you are selling products online then your e-commerce site has specific SEO needs. For example, we want to make sure that every product available to purchase has its own title tag and that the description is using proper headings and embedded keywords.

8. Minimize Problem Technology—Use of graphics, Flash, redirects, and frames can be detrimental to your search engine ranking by obscuring your keywords. For example, search engines do not read text that is embedded in a graphic. We will make specific recommendations on how to fix these issues.